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Cisco Introduces Global Services Partner Program to Fuel Partner Profitability

SAN DIEGO, CA -- (Marketwire) -- 04/17/12 -- Cisco Partner Summit -- Today at its annual partner conference, Cisco (NASDAQ: CSCO) announced the launch of a new, global services partner program designed to accelerate Cisco channel partners' sales revenue and profit. The Cisco Services Partner Program will provide access to Cisco's smart services portfolio and compensate partners for the value of services they offer customers.

Services now account for up to 50 percent of the average Cisco channel partners' business, up from 20 percent five years ago. Cisco expects to accelerate this trend through the Cisco Services Partner Program and the ability to embed Cisco smart services capabilities into partner service offerings.

HIGHLIGHTS:
Cisco Services Partner Program

Expanding Smart Services Portfolio

SUPPORTING QUOTES:
Nick Earle, Senior Vice President, Worldwide Services Sales and Channel, Cisco

"Cisco is building the IT industry's most partner-friendly services model. To do that effectively, we need to be clear, consistent and predictable in the way we approach our relationships with our channel partners. Today, we are delivering a global services program that will help partners build even more profitable business models based on Cisco smart services."

Alastair Edwards, Principal Analyst, Canalys

"The relationship between infrastructure vendors and their business partners is changing -- partners are looking for vendors that can help minimize the risk and cost of moving towards new business models. Cisco's Services approach is geared towards helping partners make these moves, by giving access to resources and intellectual property that help them to differentiate and add significant value to customers, while maintaining profitability and rewarding performance."

Peter Stavropoulos, President and CEO, FlexITy Solutions Inc.

"Services are in our DNA. The new program provides the combination of value-based rewards and access to new smart services that will help us continue to meet customer requirements, distinguish ourselves from the competition, and maintain the profit levels to support continued growth."

VIDEO

SUPPORTING RESOURCES:

TAGS / KEYWORDS:
Cisco, Cisco Services, Cisco Channel Partner Program, Cisco Services Partner Program, Collaborative Professional Services, CPS, Cisco Services Partner Program, Partner Support Service, Partner Summit, PSS, Smart Services, Technical Services

ABOUT CISCO:
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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Press Contact:

Erin Hitch

Cisco

(650) 868-2796

ehitch@cisco.com



Industry Analyst Contact:

Laura Irwin

Cisco

(408) 853-8876

lirwin@cisco.com



Investor Relations Contact:

Marilyn Mora

Cisco

408 527 7452

marilmor@cisco.com



Source: Cisco

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